Ricard / Retail

Second year of master

Location: Les terrasses du Port in Marseille (13)

Request :

Creation of a Pop-Up Store for Ricard, a brand of aniseed alcohol from Marseille, which wants to create a Pop-Up Store for the launch of their new recipe "Without Alcohol".

Project:

The Pop-Up Store is made so that users find themselves in the Ricard atmosphere, the atmosphere of the brand that comes from Provence, it is found in the heart of a small Provençal village square.

In this atmosphere, they can discover the new alcohol-free range and relax on the square thanks to the Ricard terrace.

Perspective de l'entrée du Pop-up Store

Perspective du bar du Pop-up Store

Perspective de l'intérieur du Pop-up Store